PROJECT BRIEF

For this project, I created a vibrant animated promotional video to celebrate the arrival of summer, perfectly aligned with Mad Giant’s bold and quirky brand identity. Drawing inspiration from their signature illustration and animation style, I crafted a 10–20 second video that brought the message "Summer is here" to life.Through playful visuals and dynamic animation, the video captures the essence of summer: sunny skies, good vibes, and, of course, a refreshing Mad Giant beer. From start to finish, the animation reflects the brand’s fun and unconventional personality, seamlessly integrating their aesthetic into the celebration of the season.This project not only highlights Mad Giant as the ultimate summer companion but also reinforces their unique style, making the brand an essential part of the excitement that summer brings