UX Design, UI
Design, WEB
DESIGN

PROJECT BRIEF

For this project, I was tasked with connecting the children's story "Ferdinand" with Red Bull's core message, "Release Your Wings." I achieved this by designing limited edition Red Bull cans that prominently featured rose motifs, symbolizing the essence of the brand and its message. These floral designs were strategically incorporated to resonate with both Ferdinand's story and Red Bull's ethos of embracing individuality and personal passion. Each can included a QR code for an interactive experience, inviting users to explore a dedicated microsite. Upon scanning, the QR codes directed users to delve deeper into the campaign's narrative, similar to Ferdinand's journey of personal discovery. Additionally, I developed an interactive event map on the microsite, enabling users to engage with global campaign events, athlete stories, and user-generated content, fostering a sense of community and empowerment worldwide. This design approach aimed to inspire individuals to embrace their unique paths, reflecting Red Bull's commitment to celebrating personal expression and breaking societal norms.